Looking for Something?
Browsing Category

Posts

Yet more offensive ads…

Author:

By Kate Parsons

The media is constantly treating women’s bodies as objects. Here buyers equate buying a truck with having the power to “drive over” or control women’s bodies. These images suggest to women that their bodies are objects and worse, objects for others to use. Women and women’s bodies are not meant to be controlled or “driven over.”

car

 More often than not, companies use women’s bodies to sell their product. In the case of this ad, the company makes the product into a body of a woman, thus taking objectification to a whole new level.

headphones

headphones2

Boobs of Steel

Author:

By Abby Fontaine

When I was younger, my older brother had a pair of Superman pyjamas that I loved. They matched Superman’s costume completely, including the cape, which made the pajamas even cooler. My brother would run through the house with the red cape flying out behind him, and I got jealous. Soon enough, I learned to make my own cape from my pink blanket and followed him around. I remember waiting anxiously for the day he outgrew them and they were put into our storage closet full of potential hand-me-downs.

As soon as I was big enough, I wore those pyjamas whenever I could, day or night. However, time flew faster than Superman, and the pyjamas were soon too small for me. From then on, I had only girly pyjamas. My superhero days were over, until this Christmas when my sister gave me adult-sized Batman footie pyjamas, complete with a cape.

I used to love pretending to be a superhero. It was amazing to think that I could have super strength or super speed. With the current releases of all the fantastic Marvel movies, my nerdy love for classic comic book heroes has been renewed and invigorated. Only now, I’m more aware of important equality issues when it comes to representations of men and women. And in the superhero world, things are very far from equal.

Recently, I’ve been playing a two-person video game called “Injustice: Gods Among Us.” The game has a huge collection of superheroes that you can choose from and then fight with in one-on-one battle. At first, I thought it would be awesome to play as a female superhero. Although, when I choose a female character, it’s disappointing. She is always at a distinct disadvantage because she’s just not as powerful. As a result, I’ve learned to love the cooler male characters.

Along with differences in power, there are obvious differences in depictions and costumes. Women’s costumes consist of minimal material and the focus is on the body rather than on power—breasts are clearly emphasized and exaggerated. Yes, men are in tights and have defined muscles, but male characters’ costumes cover all. The contrast is so annoying and so obvious.

By objectifying these powerful women, the game makers lessen their imposing presence and powers.

superheroes1

superheroes2

superheroes3

If the male characters were to dress in a similar way, the result would be comical rather than sexual. The problem here is the disparity: female characters’ costumes aren’t viewed by society in the same way. Women are effortlessly and commonly objectified, while men in similar costumes invite uproarious laughter. We can use this humor to our advantage to highlight the inequality and to help consumers abandon their blind acceptance of these inconsistencies. Better yet, how about some female characters fully and appropriately clothed to kick ass?

superheroes4

Own Your Bossy!

Author:

Guest Blog by Maggie Rooney

Recently Sheryl Sandberg introduced a new campaign designed to put an end to the discouragement girls and women face from name-callling.  She uses the label “bossy” as her prime example. Sandberg’s Ban Bossy video features celebrities and famous leaders speaking out against the label used to bully girls and women into silence.

The campaign interested me and so I read an article in Forbes titled “Sheryl Sandberg, Beyonce, We Need To Embrace Bossy, Not Ban Bossy.” The author, Margie Warrell, deconstructs the messages sent out in the Ban Bossy campaign and argues that banning the “bossy” label can actually have a negative effect. She uses Prohibition as an analogy, “Just as trying to ban alcohol during the prohibition sent it underground; by trying to ban a word we actually give it more power to wound.”

Further, Warrell says that by embracing the label “bossy,” these leaders can embrace the positive aspects of the word, not the negative. The word “bossy” comes with traits like being a leader, role model, and an agent for positive change. “Bossy” females are necessary to our world and should be praised rather than silenced.

bossyThe updated campaign

Other writers have pushed back on the campaign with similar views. Margaret Talbot writes in The New Yorker that she felt the campaign itself had a bossy tone and that the message should be reconstructed. She mentions that in the past society has taken negative names like “nerd” and rebranded them in a way that’s now positive. “Bossy” is perfect for such rebranding.

Joshunda Sanders, in her article in The Week, also advocates rebranding negative words and says that famous women such as Tina Fey, R&B singer Kelis, and 1972 presidential candidate, Shirley Chisholm already reclaimed the word “bossy” in the titles of their famous works.

What all these Ban Bossy campaign critics have in common is their belief in the importance of sending a message to girls that labels shouldn’t define them, that they can define themselves. As Sanders writes “it doesn’t matter what anyone calls you – it’s how you answer them.” In other words, don’t give the power to name-callers, understand the duality of labels, claim the positive for yourself. Fight for your version of bossy, no matter the verbal adversaries.

 

Because We Can: Covergirl’s Newest Ad

Author:

By Kara Chyung

girlscan

At PBG, we tend to talk more about the negative events happening in the world and with feminism; sexual assault, objectifying advertisements, and Photoshop are among the most common themes. This is understandable; since our goal is to promote the power of women, we try to address all of the negative portrayals of women that exist in our daily lives.

However, it seems that a lot has changed since I first joined PBG. Many more companies have adopted the mindset of the Dove Real Beauty Campaign, which was launched in 2004. With Dove’s Real Beauty Sketches and Aerie’s Real Beauty Campaign, I am seeing more media campaigns that seek to portray real, unedited women than I was even one year ago. While these campaigns aren’t necessarily flawless (e.g. what exactly is “real beauty” anyway?), they do demonstrate a lot of positive change in the amount of respect women receive from the media.

The latest in this new stream of ads is Covergirl’s “Girls Can” advertisement, featuring Ellen DeGeneres, Katy Perry, Sofia Vergara, Janelle Monae, Pink, Queen Latifah, and ice-hockey player Natalie Wiebe. The one-minute video begins with the words “Girls can’t.” Each of the women then lists something she’s been told that she couldn’t do because she was female (“girls can’t be funny,” “girls can’t rap,” “girls can’t be strong”), and then says how she decided to ignore what others said to achieve her goals.

Toward the beginning of the ad, Ellen says, “Girls can’t. Sometimes you hear it, but more often you feel it.” I think that this summarizes perfectly the struggle with confidence and self-esteem that most girls face. While you still hear blatantly sexist language, it is usually the little things that are the biggest discouragements, like a flawless photo of your favorite celebrity in a magazine or being the only girl on your quiz bowl team. But the message of the video is that we cannot allow these obstacles to control who we are and the decisions that we make. Even though it is absolutely true, “be yourself” is a such a cliché, and what those words actually mean can sometimes unclear. But I interpret it to mean that you can be whatever you choose to be, and that being a girl should certainly not going to stop you from doing so. The world is not always a friendly environment for women, and it only will be if we have the courage to change it.

Why Madonna is my Shero

Author:

By Yas Necati

madonna!

“Drinking beer and smoking weed in the parking lot of my high school was not my idea of being rebellious, because that’s what everybody did. And I never wanted to do what everybody did. I thought it was cooler to not shave my legs or under my arms. I mean, why did God give us hair there anyways? Why didn’t guys have to shave there? Why was it accepted in Europe but not in America? No one could answer my questions in a satisfactory manner, so I pushed the envelope even further… But it was hard and it was lonely, and I had to dare myself every day to keep going… And I wondered if it was all worth it, but then I would pull myself together and look at a postcard of Frida Kahlo taped to my wall, and the sight of her moustache consoled me.”

Dear Madonna,

A couple years ago, when I was in school, I posted a picture of my hairy armpit on Facebook to prove that people would react and that sexism still existed. I posted this picture after reading the exact words of yours quoted above. I believed it was the right thing to do, but just like you “I wondered if it was all worth it.” Just like you, I found it “hard” and “lonely.” But then I thought, heck, if Madonna can do it, then so can I! Why should I be scared when one of the bravest women in the entire world was behind me?

But the truth is, Madonna, it’s sad that you’re considered brave for doing this. It’s upsetting that something as simple as showing the natural female body is actually “brave” in our society today. And if it’s a bold move for one of the most famous and influential women in the world to make, then how terrifying must it be for other women? Everyday women? Women who know that they don’t have tens of thousands of people behind them who will respect and support them no matter what?

In high school you were on you own, but you had Frida Kahlo. I was on my own, but I had you. And hopefully, if young women of the future ever feel alone, they’ll have you, me, and a whole feminist movement behind them.

Thank you for standing up for what’s right as a woman who’s never been afraid to defy the crowd. It’s increasingly difficult in a society with a narrow-minded, arrogant and oppressive media. Thank you for implying that women should have a choice when that media tries to box us into ideals and force us into silence and submission. Thank you for speaking up and out. You give hope and power to a future generation. And hopefully, in the future, thanks to our collective “brave” actions, hair in natural places might not actually be considered brave at all.

In solidarity,

A fan and a sister x

Hey there!

We are Powered By Girl. We're young women who write for young women. We do it because we believe there's more to 13-25 year old women than clothes, boys and celebrities. So please have a look at our stuff, and join us!

Sign up to get our blogs in your inbox!