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Why Does the World Cup Hate Women?


By Issy McConville


The other night, I watched the football. My dad watched the football, my mum watched the football, 13 million other people watched the football. 13 million tears ran down 13 million faces as England’s World Cup hopes were kicked into the dust by the boot of Luis Suarez. Yes, love it or hate it, World Cup fever has truly set in. Giant England flags adorn houses across the country; ‘Fantasy Football Leagues’ have become the new ‘Doing My Work at the Office’; and every-man and his dog are flogging some kind of tenuously World Cup themed gear – Pot Noodle anyone? It’s exciting, it’s unifying, we all flock to the pub for matches of countries we couldn’t even point to on a map. To borrow from the lyrical immortality of The Farm, we are ‘all together now’ – one big football shaped earth united for four weeks in our love of the beautiful game.

But are we? While I was watching the England v. Uruguay match, I couldn’t help but notice that there were no female commentators during the ITV coverage. Again, during the BBC coverage of the England v. Italy game, there were no female commentators. Two major British channels, two matches with an enormous audience – and no women. I don’t think it’s too radical to suggest the line-up could have included a female voice – women watch football, women play football, women are just as qualified to talk about it. Undeniably there are some hugely respected female names in sports presenting – look at Gabby Logan, or Clare Balding – and yet female voices were excluded from the biggest sporting event in the world.

In reality, women fail to be supported at all levels of the game. The English team in the Women’s World Cup are currently at the top of their group in the qualifying stages, but this has hardly received coverage. Earlier this year, leaked emails from Premier League chief Richard Scudamore, in which he refers to women as ‘gash’, revealed sexism at the heart of the industry. As children we’re told that football is a boy’s game, and it is often not offered to girls at school. A friend of mine, Jess, is a qualified coach and plays women’s football. She’s a really good player, but says she’s always told ‘you’re good…for a girl’. Why must her gender determine her ability as a player? Why is female interest in football so often seen as an oddity, an exception to the norm? Last week my driving teacher told me that ‘about 90% of women who go to matches only go to look at the fit men’. I almost jumped out of the moving car on an A- road. Yes, I cannot deny that I have enjoyed the presence of Thierry Henry and his cardigans during BBC coverage. But this isn’t the reason I’m watching. In fact, if eyeing up the players was your aim, you’d be left highly unsatisfied, as for the majority of a match you can only see small blobs running around the pitch.

These attitudes are undermining women’s enjoyment of, and involvement in, football, and they need to change. We need to celebrate women’s football, and encourage girls to play it at school. And this needs to start from the very top. By including female panellists at major matches, television companies can really lead by example; taking a simple step towards recognising and valuing women as equals in the football industry. This is not a journey that can be completed in 90 minutes, but we can at least take a step towards the goal.

Myself as a Man-hater


By Yas Necati

Someone told me recently that they thought I hated men. They couldn’t provide a reason why, but seemed convinced, somehow, with no evidence, that this was the truth.

So I just thought I’d make it clear here (although if you read my blogs, you probably already know): I do not hate men. I LOVE men. There are a few that I dislike, but there are a few women I dislike. I don’t have a problem with these select few for their gender, rather their principles. It is not men I am against. It is the patriarchy I am against. Male-domination, male-privilege, not men.

If I EVER do ANYTHING that implies that I hate men, please call me out on it. Because I don’t hate men and I don’t want to give that impression. If I’m acting in a way that suggests man-hating then that is not only offensive but it is wrong.

I’m not here to promote gender-bashing, I’m here to promote equality. I’m not here to promote discrimination, I’m here to promote acceptance. I’m not here to promote separation, I’m here to promote cohesion. Most importantly –

I’m not here to spread hate. I’m here to spread love.

Beauty is in the Eye of the…Media?


By Guest Blogger Aimee Polimeno



People Magazine’s Epic Photoshop Fail of Lupita Nyong’o

It’s no secret that our media-driven culture values an extremely narrow and stereotypical version of beauty, usually represented by a Size 2, photoshopped model. Most people know that judging and media photoshopping any girl larger than a size 4 has a detrimental impact on girls’ body image, and so it’s an issue fought by activists on many fronts. However, what many of us tend to overlook is that our culturally biased ideal of beauty does not encompass only body size, but also race.

The lack of models of various races and ethnicities in media, not to even mention the tendency to photoshop lighter skin tones on those few models and artists who do make the covers of magazines, is one thing. The association in movies and TV between violence and skin color is another. We teach children that when race is visible at all, light is right and everything else is…well, wrong. Consider seemingly harmless animated films like The Lion King, where our main man Mufasa and his family are a lighter fur color, while the evil and calculating Scar is a darker shade. Think about all those dark-skinned evil queens in Disney films.

Multiple studies have been done in psychology and sociology dealing with this early priming of children to favor light over dark, and the results are heartbreaking. A recent study conducted with young children in Mexico featuring a white doll and a black doll found the same results as a famous U.S. study conducted in the 1930’s by Kenneth and Mamie Clark. “Which doll is good?” the children were asked. “Which doll is bad?” “Which doll is ugly?” Almost all of the children associate positive words like “good” and “pretty” with the white doll and words like “bad” and “ugly” with the darker skinned doll. When asked why they like the white doll better, the children aren’t entirely sure; they just know that it’s the better doll. And here’s the heart-breaking part: when asked which doll looks most like them, the children struggle, knowing they have darker skin too, knowing that choosing the darker skin doll forces them to associate themselves with being bad and ugly.

These children are not born with a preference for lighter skin and the lighter dolls; this value has been forced on them unknowingly by the images they see and the stories they are told. This damaging set of values is deeply rooted in our culture and media and, as a result, we as consumers support and perpetuate the problem. There are entire shelves in drugstores dedicated to skin-lightening creams and hair relaxants, but these would not exist without significant demand. It’s difficult to be a critical consumer when we’re constantly barraged by images and ads telling us how we should look and what it means to be beautiful. But the fight has to begin with each one of us.


Shirley sings “I Love My Hair!”

There are some positive signs of change. In 2010, Sesame Street featured Shirley, an African-American puppet girl singing about all the reasons “I Love My Hair.” With over 5 million views to date, it’s clear how important (and rare) it is for young African-American girls to see a character representing them who believes her untreated hair is fun and gorgeous on its own.

Shirley and her message of self-love and acceptance became a sensation and an inspiration for young Black girls. If one puppet can make such an impact, why can’t we as a collective group follow Shirley’s lead? It starts with challenging what we are sold in the media and then looking in the mirror and within ourselves to realize that we are beautiful. I am beautiful, and you are beautiful. Together we can push back against the cookie-cutter image portrayed in our media so young girls of all shapes, sizes, and ethnicities can open a magazine and see a beautiful women who look like them. Like Shirley, love your hair, but also love your eyes, your curves, and your mind, and let the world hear it.

Shout Out To Guerrilla Girls! Thanks For Keeping It Real


By Guest Blogger, Barbara Mejia


“We’re feminist masked avengers in the tradition of anonymous do-gooders like Robin Hood, Wonder Woman and Batman. How do we expose sexism, racism and corruption in politics, art, and pop culture? With facts, humor and outrageous visuals. We reveal the understory, the subtext, the overlooked, and the downright unfair.”

Guerrilla Girls burst on to the scene in the mid 80’s through the unconventional ways they drew attention to the lack of female representation in art. They made posters, hosted workshops and gave lectures, and here’s the curveball, they did it all wearing gorilla masks. I’m a fan of their campaign for public consciousness about the inequalities women face in all facets of our society, especially the art world, not only because of their important message but because of their radical masked avenger attire and because they receive no profit for their activism.

Each Guerrilla Girl takes the name of a famous artist and wears a gorilla mask, bringing humor and a bit of shock value to make their message the center of attention. The act of removing their identities from their activism ensures the message and information speaks for itself, optimizing the voice behind the mask and serving as a filter for society’s need to critique and judge female appearance. And this is what I love the most: the gorilla mask serves as a majestic metaphor for the fury that women facing invisibility and adversity carry, but are forced to suppress.

Their posters draw attention to the inequalities in the art world. There are so many amazingly talented female artists, but the art world has historically and continues to use the female body as a commodity. One can only imagine the difficulty a female artist faces when her profession views her gender as a prop for beauty and when her body of work doesn’t match up to what a male-defined art world most values.

As someone who works hard to be conscious of the ads and messages that are fed to me via popular media, I find it refreshing to see creative campaigns like the Guerrilla Girls. Their genuine goal to educate and empower the public and to make people more culturally and socially conscious of the inequalities that remain in our immediate surroundings inspires me.

A campaign motivated simply by the desire to educate and bring awareness to people is a rare occurrence in our capitalistic society, where the likes of Dove and Pantene sell products in the guise of making us aware of the adversities and social pressures women face. I don’t like the lingering feeling that I have to buy shampoo and soap in solidarity of their campaign. I don’t like the thought that buying their products to improve my appearance supports a campaign telling me that appearances don’t and shouldn’t matter.

This is a shout out to Guerrilla Girls, the original culture jammers. Thanks for keeping it real. Keep taking the country by storm!

Let’s Hear It From The Boys: 1 is 2 Many


Guest blog by Maggie Rooney


Dulé Hill: “One sexual assault is one too many. My desire for this PSA is that it will heighten awareness and in turn be a catalyst for more prevention.”


The 1 is 2 Many Campaign reports three statistics:

  • 1 in 5 young women will be a victim of sexual assault while they are in college;
  • 1 in 9 teen girls will be forced to have sex;
  • 1 in 10 teens will be hurt on purpose by someone they are dating.

The Campaign argues rightly that we have to fix this problem and recently released a PSA in collaboration with the White House Task Force to Protect Students from Sexual Assault addressing the dire need to put an end to sexual abuse and assault. The PSA stars a number of famous men, including President Obama, Vice President Biden, Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell. These men touch on the prevalence of the issue, the need to speak up when a tragedy is occurring, and the need for men to stop victimizing women.

I volunteer for the Family Violence Project in Maine as a hotline volunteer for victims and friends/families of victims of domestic violence. It is a 24-hour hotline where I am an advocate for anyone who needs assistance in almost all situations from a basic conversation about a worrisome issue, to creating a safety plan for immediate emergency help and shelter/legal information. After hearing from so many victims of domestic abuse and assault I know that this problem needs to be widely addressed, and I am so excited about this PSA.

The male voices and faces in this PSA are especially powerful. For years, abuse and sexual assault prevention workers have been trying to get men to speak out about the issue, as men are primarily responsible for this crime. Although only time will tell if this PSA makes a difference, the power of men speaking out is crucial for reaching out to other men. It matters that these men say publicly that they do not want to be part of the problem. It matters that they identify what’s wrong with this situation and these statistics and that they refuse to blame girls and women. This is a problem that cannot be taken lightly, and it is encouraging to know that men are now willing to commit publicly to be part of the solution.





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