By Kara Chyung
Aerie, the lingerie and apparel branch of American Eagle, has recently announced their “Aerie Real” campaign, promising no retouching and “no supermodels.”
Their recent ads, which echo Dove’s Real Beauty campaign and Seventeen’s Body Peace petition, claim that it’s time to be real, because “The real you is sexy.”
Aerie models are saying that while it’s nice to have Photoshop to hide minor imperfections, the Aerie campaign showed them that they really don’t need the retouching.
Some people wonder whether this campaign is necessary, questioning how much girls are actually influenced by the images in ads. But I’m glad that more and more brands seek to make girls feel good about themselves by breaking down the image of an idealistic body. In a country where so many young girls suffer from eating disorders, it’s about time companies are publicly addressing the body image issue. Hopefully Aerie’s decision to eliminate Photoshop will help to create change in the rest of the industry.