By Kate Parsons
The media is constantly treating women’s bodies as objects. Here buyers equate buying a truck with having the power to “drive over” or control women’s bodies. These images suggest to women that their bodies are objects and worse, objects for others to use. Women and women’s bodies are not meant to be controlled or “driven over.”
More often than not, companies use women’s bodies to sell their product. In the case of this ad, the company makes the product into a body of a woman, thus taking objectification to a whole new level.